Case Annual Conference on Marketing and Branding 2019 in Philadelphia, PA

Date:

Mon, April 29, 2019-Wed, May 1,2019

PAC's founder, Sina Bahram spoke with Bluecadet web developer Shaun Baer and Communications Director of Harvard College Admissions & Financial Aid Victoria Marzilli, on the importance of integrating web accessibility and inclusive design into marketing strategies. They discussed lessons learned from the development of Harvard's admissions website.