Case Annual Conference on Marketing and Branding 2019 in Philadelphia, PA

April 29 to May 1, 2019

PAC's founder, Sina Bahram spoke with Bluecadet web developer Shaun Baer and Communications Director of Harvard College Admissions & Financial Aid Victoria Marzilli, on the importance of integrating web accessibility and inclusive design into marketing strategies. They discussed lessons learned from the development of Harvard's admissions website.