Four people standing close together and smiling at us in a cocktail bar holding trophies in the shape of colorful geometric "M" designs. On our left is Melanie Fales, a white woman with light skin tone who hold the award, "Mosaic 2024 Community Champion." In the middle are Sina Bahram, a Persian man, and Corey Timpson, a white man, both with light skin tone. On our left is Chris Xu, and Asian American, non binary person with light brown skin holding an award with the words, "Mosaic 2024 Impact Award." A vertical banner with orange geometric patterns stands behind the group, matching the design of the awards. In the background of the image are shelves with bottles, floral wallpaper, warm lighting, and a framed television screen showing a bright nature scene.

PAC developed Mosaic’s award-winning multimodal brand identity for its inaugural convening, creating interconnected visual, tactile, motion, sound, print, and live event applications that centered inclusion structurally.

'A wide large purple and orange capital M on a white background constructed from 13 equilateral triangles sits atop three lines of text that say, "Mosaic, Convening 2024, Presented by PAC". "Mosaic" and "Presented by PAC" are rendered in black and "Convening 2024" stands out as white text in a purple box.'
A screenshot of the webpage on m4c.space for Mosaic Convening 2024. At the top is a white navigation bar with the Mosaic logo on the left and menu items: "Blog," "Glossary," "Convening 2024," "Reading List," "Taco List," "Contact," and a bordered "Search" button. The main hero section has a purple-to-orange tinted photo of the Boise, Idaho skyline at sunset, with subtle geometric triangle patterns overlaid. Large white text reads "Mosaic Convening 2024," with a horizontal line underneath, followed by "October 8-10, 2024, Boise, Idaho." Below the hero image, the page begins an information section. It says "Presented by Prime Access Consulting," then has an orange "About" heading. The paragraph explains that Mosaic Convening centers inclusive design and accessibility in cultural and themed entertainment domains and notes that the gathering is invite-only, with future attendance inquiries directed to mosaic@pac.bz.
Screenshot
The registration table for Mosaic Convening. Maria Braswell, a white woman on our left, greets Melanie Fales, a white woman, with a large smile and her hands gesturing. On the left is a large vertical sign with the Mosaic logo and words, "Welcome to Mosaic, Presented by PAC." The Mosaic logo is a wide large purple and orange capital M on a white background constructed from 13 equilateral triangles that sits atop three lines of text that say, "Mosaic, Convening 2024, Presented by PAC". "Mosaic" and "Presented by PAC" are rendered in black. A table in front of Maria, holds name badges, lanyards, and event materials.
A neatly arranged set of Mosaic convening materials on a white fabric surface. Several colorful cards read "Scan for Sensory Room Offerings," "Scan for Program Schedule," and "Scan for Wayfinding Information," with Brailled and QR code. There is a clear plastic badge holder with a red-orange lanyard, a name badge labeled "Mosaic 2024," and a "Welcome to Mosaic!" card featuring a colorful geometric Mosaic logo and enamel-style pin. Small coiled rings in yellow and white, are placed near the badges.
A close-up of a geometric enamel Mosaic “M” pin attached to a light grey, textured blazer or jacket. The pin is made of triangular sections in orange, yellow, red, navy, purple, and light blue with dark borders. Along the left edge, part of a black-and-white striped ribbed fabric is visible. The gray material has visible seams and a soft, slightly fuzzy texture.
The entrance to a sensory room. On our left, a large vertical sign reads "Mosaic Presented by PAC" with the Mosaic logo and sub heading "Sensory Room." Underneath that is a list of features, "comfortable seating, adjustable lighting, private restroom, outdoor access, tactile materials/sensory tools, weighted blankets, noise-cancelling headphones, and a hydration area." In the background, people with light skin tone are seated on couches and the floor with orange pillows and blankets playing with various fidgets. The room includes wall art, a small kitchenette area, and a glowing green fiber-optic light feature cascading over the wall mounted TV.
Two people pose in front of a white step-and-repeat backdrop for "Mosaic," featuring repeated colorful geometric M-shaped logos in orange, yellow, red, blue, and purple. Ruth Starr, a white woman, and Sina Bahram, a Persian man, smile at us wearing formal attire. On our right, Sina is wearing a black fedora and sparkly black suit jacket. Ruth is wearing a sleeveless burgundy dress and red lipstick. The backdrop includes readable text such as "Mosaic," "Presented by PAC," "m4c.space," and "pac.bz."
Two geometric Mosaic awards on a light-grey countertop, each shaped like a stylized “M” in blue, grey, gold, and orange panels. The triangles have a slightly textured surface that increase in density as the colors increase in saturation. They sit on black bases with engraved titles—“Mosaic 2024 Impact Award” and “Mosaic 2024 Community Champion”—and braille along the front.

Project Description

Mosaic, also known as M4c, is an inclusive design and accessibility community of practice created to center inclusion within cultural, entertainment, and location-based experience design. Its inaugural convening was a single-track, invite-only, two-day gathering that brought together leaders committed to shaping the future of access and inclusion across sectors.

The convening included multidisciplinary practitioners working across capital projects, themed entertainment, digital experiences, capacity building, event production, policy, administration, community engagement, patron services, and guest experience. Recognition sessions highlighted noteworthy inclusive design projects, while dialogue sessions explored emerging frameworks and practices. Across every presentation, discussion, and interaction, inclusion was treated not as a parallel concern, but as the central organizing principle.

PAC developed a brand identity for Mosaic that would do more than visually signal accessibility. The identity needed to embody inclusion structurally. Because the audience included designers, accessibility professionals, disabled community members, technologists, cultural leaders, and experience producers, multimodal access was a foundational design requirement from the beginning.

The brand needed to function cohesively across digital platforms, environmental graphics, tactile components, motion, sound, print, and live event applications. Visual, tactile, and aural expressions needed to reinforce one another so the identity could be perceived and understood across modalities.

Design Approach

The design process began with a clear principle: the brand would be multimodal from inception rather than adapted after the fact. This required rethinking a traditional identity workflow. Instead of beginning with a visual mark and then extending it into other formats, PAC developed parallel tracks for sight, sound, touch, motion, and physical application from the earliest concept phase.

Early exploration focused on identifying a structural idea that could translate across modalities. Interconnected triangular geometry emerged as a flexible system capable of expressing aggregation, connection, and collective strength. PAC prototyped how this geometry could function across digital interfaces, environmental graphics, printed materials, and physical objects, while contrast testing assessed legibility under varied screen, print, and lighting conditions.

Motion studies explored how the triangular forms could unfold, sequence, and create rhythm over time. These experiments directly informed the audio treatment, ensuring that sound was developed as part of the identity system rather than added as a later accommodation. Timing, pacing, tonal structure, and syllabic rhythm were refined through iterative alignment between movement and sound.

Tactile prototyping examined how geometry, adjacency, color relationships, and tonal variation could be translated into physical form. PAC evaluated materials, edge conditions, surface patterns, density, scale, and manufacturing constraints to determine how the brand could be meaningfully perceived through touch.

Integrated testing with disabled participants across visual, auditory, and tactile outputs helped ensure that the identity remained conceptually and perceptually aligned across modalities. The result was a cohesive multimodal brand system rather than a visual identity with accessibility features appended to it.

Solution

The final identity system was deployed across digital, environmental, physical, motion, and live event contexts.

Visually, the interconnected triangular “M” served as a scalable geometric system for mobile icons, website elements, presentation materials, environmental graphics, and printed collateral. A high-contrast palette of orange, purple, black, and white provided clarity across screens and printed materials while retaining warmth, energy, and visual distinction.

In motion, linked triangles unfolded into a wide “M,” creating a repeatable animated sequence for digital media and presentations. The animation was paired with a custom earcon: a sustained stringed note, a brassy rumble as the triangles unfolded, the sound of shuffling papers, and the notes of a G-major chord on piano synchronized to the syllables in “Mo-sa-ic.” Together, the motion and sound created a recognizable multimodal brand signature.

Tactile expression extended the identity into physical objects. Enamel pins were manufactured so each triangular segment could be distinguished by touch. The inaugural conference awards translated color and gradient relationships into tactile form through recessed edges, diagonal hatch patterns, and raised dot densities, allowing tonal variation to be understood non-visually. Braille labeling was integrated alongside printed text.

The identity system also complemented the broader convening experience, which included high-contrast graphics, tactile maps, accessible web architecture, Braille menus, captioning, live audio description, ASL interpretation, a sensory room, and multimodal evening venue affordances.

The result was a brand that functioned not simply as a graphic identity, but as an inclusive experience system across multiple modalities.

Recognition

The multimodal branding design for Mosaic received an Honorable Mention from the International Design Awards.