Sight Unseen

PAC partnered with the Canadian Museum for Human Rights to design Sight Unseen, a multimodal photography exhibition by blind photographers, integrating tactile wayfinding, 3DPhotoworks sculpted reliefs with touch-activated audio, and participatory nonvisual photo-taking and swell-form tactile drawing activities that democratized content and made accessibility the creative driver.
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Project Description
The Sight Unseen exhibition, curated by Douglas McCullough, was designed for, and presented at the Canadian Museum for Human Rights. The exhibition challenges audiences to consider perception, ability-disability, and how we, as people, consume and present information.
A photography exhibition featuring the work of blind photographers could not simply surface visual description information – we needed to do much more. This position was the driver for not only our approach to multimodal engagement, but for visitor participation in the exhibition as well.
Integrated System of Physical and Digital Components
A rich tactile vocabulary was created and implemented throughout the built environment, facilitating multimodal and independent wayfinding irrespective of ability or disability. This approach extended to the overall layout of the exhibition itself, intentionally designed so that a cane user could simply follow the left-hand wall and encounter all content throughout the exhibition.
Visual descriptions were created and provided for all static media in the exhibition, and 3DPhotoworks was engaged, for its first museum project, to create sculpted tactile reliefs of the photographs. Working in partnership with 3DPhotoworks, PAC led the concept development for integrating touch-activated audio sensors into each tactile artwork, with both teams collaborating on their fabrication and implementation. As visitors explored the features of each photograph through touch, the sensors triggered detailed, guided tactile descriptions corresponding to the areas being explored, creating an integrated tactile and auditory experience.
User Participation Makes for Meaningful Experiences
We democratized the presentation of art in an “art show” through this exhibition by challenging visitors to take their own photos “sight unseen” and to contribute them to the exhibition. We provided quick audio and video instructions on how to take photos with an iPhone with the screen curtain on (an accessibility feature used with VoiceOver that turns the display completely black while the phone remains fully functional) and by following the screenreader’s instructions as it guides users how to take a photo in a nonvisual way. This activity was promoted both to remote and onsite audiences. Visitors who participated and tagged their photos with the appropriate hash tags had their photos aggregated through a Tumblr page and projected in gallery alongside the works of the artists. Not only was this a democratization of in-gallery content, but by producing the work, visitors were provoked to think about perception, visual perception, and personal expression. The visitor engagement in this activity was exceptionally high.
We also took inspiration from one of the artists in the show, Rosita McKenzie. McKenzie is a blind photographer who passes her photos to Camilla Adams, who creates line drawn versions of the photos. These line drawn images are then run through a swell printer creating a tactile relief of the photos. These photos and their reliefs were presented together in the gallery. We extended this approach into a hands-on visitor activity, inviting visitors to create their own drawings that staff then transformed into tactile images using a swell-form printer located within the exhibition. Facilitated by staff, the activity allowed visitors to experience the process of tactile image-making firsthand and leave with their own tactile drawing as a personal keepsake from the exhibition.
Concluding Thoughts
Ultimately, Sight Unseen demonstrated that inclusive design is not simply about providing alternative ways to access existing content; it can fundamentally shape and enrich the experience itself. By integrating tactile, auditory, visual, physical, and digital modes of engagement—and inviting visitors to become active participants and creators—the exhibition challenged conventional distinctions between accessibility and experience design. Accessibility became not an accommodation layered onto the exhibition, but a creative driver that influenced its content, form, and visitor experience. In doing so, Sight Unseen provided multiple ways to perceive, interpret, navigate, create, and express, while reinforcing the exhibition’s central proposition: that perception is neither singular nor exclusively visual.