Wayfinding

Our approach to wayfinding considers the full ecosystem of how people orient themselves, move through space, find information, access services, and participate in an experience. Rather than treating wayfinding as signage alone, PAC approaches it as a coordinated system of physical, digital, human, sensory, and operational affordances that work together to support clear, equitable, and independent navigation.

This includes helping organizations consider how people understand where they are, what choices are available, how to reach a destination, and what to expect when they arrive. PAC’s work emphasizes multimodal design, consistent messaging, strategic redundancy, and coordination across teams so that wayfinding is not fragmented across signage, maps, staff guidance, digital tools, physical environments, and service interactions.

The result is a wayfinding system that reduces confusion, supports independence, improves access to the full experience, and remains coherent, accessible, and usable as spaces, services, programs, technologies, and user expectations evolve.

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